Home  →Case Studies  →
$50M Debut Fund, California PE

How We Did It

Outbound to Off-Market Owners

120+ personalized emails per week to qualified owner-operators

See how it works

Live Calling

Senior M&A callers screening/booking founder meetings

See how it works

Intermediary Deal Coverage

Visibility across 13,000+ bankers and brokers

See how it works

Contents

Case study

$50M Debut Fund, California PE

Independent Sponsor

Business Services

Scope:

Full-service Origination Support: Off-Market, Live Calling, Itermediary Coverage

How an Emerging PE Firm Built Proprietary Deal Flow Without Breaking the Bank

50+ Targets

Thesis-aligned active opportunities

<$30K

Total sourcing cost

A first-time fund manager needed proprietary deal flow but couldn't afford traditional buy-side fees. We delivered 50+ targets and a deal in diligence, all for less than $30K.

The Challenge

This two-partner PE firm had recently transitioned from independent sponsors to managing their own fund. The problem: no management fee runway to absorb expensive sourcing costs.

Traditional buy-side advisors expected $50-100K retainers before showing a single deal. For a first-time fund deploying $50M, that math didn't work, every dollar of management fee needed to count.

Both partners were wearing multiple hats, sourcing, diligence, portfolio management. They needed leverage without the cost structure of a full BD team. Their alternative: hire a BD professional at $200K+ with 6+ months to ramp.

Their thesis: pivot from competing in crowded auctions to sourcing larger, proprietary off-market deals where they could deploy meaningful capital without premium multiples.

Our Approach

We designed a cost-efficient origination program calibrated to the fund's capital constraints and thesis requirements.

Every lead represents an engaged founder who has expressed genuine interest, not a database export or cold contact list. Our flat-fee model means the investment is fixed, critical for debut fund economics where every dollar of management fee matters.

Services Used:

Full-service Origination Support: Off-Market, Live Calling, Itermediary Coverage

Engagement details

Client type

Corporate Development

Sector Focus

Business Services

Scope

Corporate Development

Ready to Build Your Pipeline?

You've seen what's possible. Let's discuss how CAPTarget can identify qualified acquisition targets in your sector - no matter the industry, geography, or scale.