Strategy > Design

Gabe Galvez

Because of our backgrounds in M&A and PE we prioritize Strategy over Design. This means that we start Web Development projects with a “Thesis” that drives the entire build.

Here’s the question your Thesis must answer: “What is your end goal?”

There is no correct answer to this question because every firm is different, but here are some examples to get the ball rolling:

Thesis: “We want to be viewed as experts in the XYZ Industry.”

Strategy: Publish monthly XYZ industry reports and direct market to business owners in XYZ industry.

Thesis: “We want to convert users to scheduled meetings.”

Strategy: “Call to Actions” (CTA) on every page of your site with a strong differentiator and direct marketing plan.

Thesis: “We want to be dominant in the XYZ Region.”

Strategy: Publish monthly XYZ regional reports and direct market to business owners in XYZ region.

Thesis: “We want to be modern and have a place to list our Tombstones.”

Strategy: Build your website on a reliable and user friendly Content Management Software (CMS).

This is just a snippet of the Strategies we’ve implemented because every firm is different and has a unique message. We believe that whatever your message is, it needs to be clear on your Website and in your Marketing Strategy.

Stay up to date with our best practices in deal origination and more with CAPTARGET insights.

Enter your email below to receive updates.

Thank you. Your submission has been received! If you'd like to Book a Call with our team for an intro chat, select a time here.

Oops! Something went wrong while submitting the form.