Broad Search vs. Narrow Targeted Search

Gabe Galvez

A “Broad” search with 200 targets gets an average of 30 responses (15%).
A “Targeted” search with just 50 targets gets an average or 10 responses (20%).
Interest level of leads from a Targeted search is roughly 50%.
The response rate trends higher when we approach folks who really fit your thesis (Targeted). Using industry-specific language and past execution history wakes the audience up to your messaging, improving overall quality/interest too.

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