Broad Search vs. Narrow Targeted Search

Alex Karlsen

A “Broad” search with 200 targets gets an average of 30 responses (15%).
A “Targeted” search with just 50 targets gets an average or 10 responses (20%).
Interest level of leads from a Targeted search is roughly 50%.
The response rate trends higher when we approach folks who really fit your thesis (Targeted). Using industry-specific language and past execution history wakes the audience up to your messaging, improving overall quality/interest too.

Want help supplementing your deal origination efforts?  Contact us here.

Stay up to date with our best practices in deal origination and more with CAPTARGET insights.

Enter your email below to receive updates.

Thank you. Your submission has been received! If you'd like to Book a Call with our team for an intro chat, select a time here.

Oops! Something went wrong while submitting the form.