Broad Search vs. Narrow Targeted Search
August 26, 2018
What’s better? We recently ran the result metrics side by side for our clients, and broke it down below. Here’s what we found.
A “Broad” search with 200 targets gets an average of 30 responses (15%).
A “Targeted” search with just 50 targets gets an average or 10 responses (20%).
Interest level of leads from a Targeted search is roughly 50%.
The response rate trends higher when we approach folks who really fit your thesis (Targeted). Using industry-specific language and past execution history wakes the audience up to your messaging, improving overall quality/interest too.
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